Scope of Work
Blue Collar Heating and Air
You already have water heater pages. That is not the gap. The gap is getting repair and replacement jobs booked — and making sure those leads hit the plumber, not the HVAC phone.
If a homeowner with no hot water reaches an HVAC tech, the call dies. Paid traffic only works if the plumber gets the call, books it, and we can see what sold.
A new service line on the existing account: dedicated water heater ads, pages, and routing to the plumbing partner — tracked through booked and sold jobs.
Two jobs only: tank and tankless. Repair when it should be repaired. Replace when it should be replaced.
HVAC stays on HVAC. Water heater ads, forms, and call tracking all route to the plumber. That is the first build, not an afterthought.
From a water heater ad or landing page.
Plumber's phone. Tagged repair, replace, tank, or tankless.
Booked, sold, or lost — so ads optimize on real jobs, not every click.
We confirm who answers, who books, who shows up, and that water heater calls never sit in the HVAC queue.
We will not send paid traffic to the current installation page as-is. We fix the inconsistencies, then split the offer.
"No hot water? Get fast water heater repair in Denver Metro." Call for same-day availability. Tank and tankless.
"Need a new water heater? Get an upfront replacement quote." Request an estimate. Includes haul-away, permits, and warranty — only what is actually included.
Tankless stays in its own ad group. It does not need its own campaign until volume shows it.
Denver metro — anywhere the plumber can consistently service and permit.
Route the leads. Fix the pages. Build the ads. Start water heater SEO and AI content.
Water heater calls and forms go to the plumber's number. HVAC stays HVAC.
Two conversion pages. Sticky call + form. Problem selector so the plumber knows what is coming.
Repair, replacement, and tankless ad groups. High-intent keywords. Negatives for DIY, parts, and jobs.
Calls, forms, qualified leads, booked jobs, sold jobs. Not every 20-second wrong number.
Schema, FAQs, and answer-shaped repair/replace copy so Google and AI can actually recommend you for water heaters.
Run the campaigns. Publish water heater content. Build links. Report booked jobs.
Cut DIY, parts, and junk queries. Keep spend on people who need a tech.
Did it reach the plumber? Was it water heater? Did it book?
Repair vs replace messaging. Call vs form. Offer clarity.
On-page updates and local pages that match how people search for tank and tankless repair and replacement.
Answer-shaped water heater findings and FAQs so ChatGPT, Gemini, and Google AI can cite you.
Water heater citations and relevant links that support rankings and AI recommendations.
Leads, booked, sold, and revenue — by tank vs tankless, repair vs replace.
Let's send water heater jobs to the plumber — and know which ads booked the work.
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