Scope of Work

AI Visibility Engagement

Blue Collar Heating and Air

Northglenn, Thornton, Westminster, Broomfield CO

The Problem

When homeowners ask AI assistants for HVAC recommendations, your competitors get mentioned. You don't.

We tested 6 common HVAC questions across your service area. Blue Collar Heating was not recommended in any response.

This engagement makes AI systems see you, understand what you do, and recommend you when homeowners ask questions like "Who should I call to fix my furnace in Northglenn?"

What AI Actually Cares About

AI pulls from

  • Google Business Profile
  • GBP Q&As and reviews
  • Schema markup on your site
  • Diagnostic, answer-shaped content
  • Citations (Yelp, Angi, BBB, directories)

AI ignores

  • Thin location pages
  • Keyword stuffing
  • Generic blog posts
  • Backlink profiles
  • "We serve Thornton!" pages

Target Cities

We focus on 4 cities. Dominate these before expanding.

NorthglennThorntonWestminsterBroomfield

Future expansion (Erie, Arvada, Federal Heights) added only after these are locked in.

The Engagement

Setup Sprint

Weeks 1-4

Front-load the work that makes AI see you immediately.

  • Google Business Profile Optimization

    Categories, services, attributes, photos, service areas. This is where AI looks first.

  • GBP Q&A Seeding

    15-20 real questions homeowners ask, with expert answers. AI pulls directly from these.

  • Schema Implementation

    LocalBusiness, Service, FAQ, Review schema on your site. Tells AI exactly what you do and where.

  • Service Page Optimization

    Rewrite key service pages to be answer-shaped, diagnostic, and AI-friendly. Not a redesign—content fixes.

  • FAQ Page Creation

    Diagnostic Q&As based on real customer questions, with proper schema markup.

  • Citation Claims

    Claim and verify Yelp, Angi, BBB, Apple Maps, Bing Places. AI cross-references these.

  • AI Visibility Baseline

    Test 20+ queries across ChatGPT, Perplexity, Gemini. Document who's being recommended today.

Ongoing

Monthly

Build the moat. Compound authority every month.

Service Findings 4-6/mo

Real job → diagnosis → fix → location context. Published to your site. This is what makes AI recommend you for specific problems.

GBP Posts Weekly

Seasonal tips, service highlights, diagnostic content. Keeps your profile active and fresh.

GBP Q&A Expansion 4-6/mo

Add new questions based on real customer inquiries and seasonal issues.

AI Visibility Report Monthly

Track brand mentions across AI tools. See progress and adjust strategy.

Strategy Call Monthly

30-minute check-in. Review results, get input on upcoming content, adjust approach.

How Content Gets Made

We don't make things up. Every piece of content comes from real jobs and real expertise.

The Process

We'll look at recent reviews, completed jobs, or common issues—then ask you (or a lead tech):

"Walk me through what happened on this call. What was wrong? How'd you diagnose it? What'd you fix?"

That 5-minute conversation becomes a Service Finding that AI systems can actually use to recommend you. It's authentic, technical, and tied to a real location.

What We Need From You

1
Website admin access (or your web person)
2
GBP manager access
3
15-20 min/week to walk through recent jobs
4
30 minutes/month for strategy check-ins

What You Get

Setup (Weeks 1-4)

1
GBP Optimization
15-20
GBP Q&As
4
Schema Types

Monthly Ongoing

4-6
Service Findings
4
GBP Posts
1
AI Visibility Report

Ready to Get Started?

Let's make Blue Collar Heating the first company AI recommends in Northglenn, Thornton, Westminster, and Broomfield.

Schedule a Call